Tracker Pixel for Entry

Creative flexibility at Josef’s Annual Fashion Show

by John Showalter | .(JavaScript must be enabled to view this email address) | Culture | February 28th, 2018

Josef’s Annual Fashion Awards composite by Sabrina HornungJosef’s School of Hair Design has been a fixture of Downtown Fargo for decades. Ever since Dilworth native Joseph Olivieri opened its doors in 1960, the NP Avenue establishment has not only seen countless satisfied customers pass in and out of its doors, but droves of aspiring stylists as well.

While more often than not a stylist will be asked to do a haircut here, a perm there, that doesn’t mean there is no room for thinking outside the box. Hair styling and cosmetics are fields for artistic expression. That’s what Josef’s Annual Fashion Awards is about, and it’s been going on for thirteen years.

“It really lets students tap into a different part of the industry,” said school director Mikaela Balzum.

Did the headline sound dire? Don’t worry. Josef’s School of Hair Design is not in any sort of trouble. “Adapt or Perish” is the theme of this year’s Fashion Awards.

“Think Hunger Games meets Mad Max meets Stranger Things,” said Balzum as she walked me past the projects under construction for the upcoming show.

“Adapt or Perish” is an apocalyptic theme, of impending doom for humanity but the stylists are encouraged to take it in a number of different directions. One could see costumes and hairpieces reminiscent of dark beings and tribal chieftains.

There are three categories in this year’s show: “Stranger Things,” where the designs take inspiration from mutants and other creatures; “Rebirth,” which embraces a softer, lighter tone; and “Apocalypse,” which is intense, aggressive, and dark.

“Every year we try to keep things different, to have that creative flexibility,” said Balzum. “Students can go in a lot of different ways.”

An undertaking like this obviously requires a lot of preparation, with stylists starting preparations days if not weeks in advance. Most of the materials are supplied by the school, but more exotic acquisitions may fall to the stylists themselves. However, Balzum pointed out, a very elaborate costume can be put together relatively cheaply with enough imagination and resourcefulness.

If a stylist informs judges of the time and effort put into a creation, it may work in their favor, as it shows industriousness and initiative. Contestants in the past have used materials as unconventional as eggshells in their designs. The models are both from in and out of the area, who contact the school excited to be in the production. And it most certainly is a production.

To many people a fashion show may call up an image of a stilted event where the upper echelons of society quietly clap as expressionless models saunter down a catwalk, turn around, and leave. Mikaela Balzum stressed that this most certainly is not the case with the Josef’s Annual Fashion Show.

The models and stylists show up early in the morning to apply make-up and final touches before the judging starts at noon. A dance team choreographs the show, music plays. The entire event is very exciting and loud, like a theatrical production.

The product companies TIGI and Great Clips provide a great amount of support and cater the event.

And the winners? They get an all-expense-paid trip to New York City to improve their art.

The event is exciting fun for spectators of all ages. It’s also a great way to see and support aspiring hairstylists.

[Editor’s note: Josef's is still at 627 NP Avenue, Downtown, but they are moving to 3223 13th Avenue South, the former Straus Clothing, in late spring or early summer.]

IF YOU GO 

Josef’s Annual Fashion Show 

Saturday, March 3, 7pm 

Delta Hotels by Marriott 

1635 42nd St SW, Fargo
 (701) 235-0011, (701) 478-6292

Recently in:

WASHINGTON, D.C. – Policy, not law, has torn more than 2,300 children from their parents along the U.S.-Mexico border. Although immigration reform has been a heated topic for decades, the policy of zero tolerance began with a…

I don’t think so. You might be tempted to buy a service plan—also known as an extended warranty—on your next laptop, desktop or other electronic gadget. But chances are what you spend will be money down the drain. Retailers…

Thursday, June 21, 8 p.m.-11 p.m.Hotel Donaldson, 101 N BroadwayJake Ingamar may be best known as a solo acoustic, indie singer-songwriter/pedal steel player. For the very first time, he’s plugging in and is going full blown…

This week’s highly anticipated edition of the HPR is coming straight from Madrid, Spain, a city steeped in romance and tradition as well as contemporary nuances. Ever since I read “The Sun Also Rises” at the age of 14, I…

Memo To My Fellow AfricansScience tells us that anatomically modern human beings started to evolve in Africa from our very close relatives the chimps and apes about 300,000 years ago. We are still not sure of the exact time and…

FARGO - A collection of memories from High Plains Reader's annual Cocktail Showdown. Participants were judged on creativity, flavor, and presentation; and this year we added a new category. Like years before, each establishment was…

Every year the Fargo Moorhead area celebrates its love of food with Restaurant week. Each restaurant involved prepares a special menu to showcase the best of what they have to offer. This year there are seventeen restaurants…

Front Street Taproom has struck up a relation with local record shop, Vinyl Giant. There are two events where turntables are set up and people can play their records. Every Wednesday they host Vinyl Night from 7:00 to 11:00 p.m.…

Writer-director Chloe Zhao’s sophomore feature “The Rider” cements her status as one of contemporary filmmaking’s most promising voices. A carefully curated blend of fact and fiction, the movie focuses on the aftermath of a…

By Tayler Klimektklimek@cord.eduCome one, come all to the 59th anniversary of the Midwestern Invitational Art Exhibition! This tradition celebrates each year with a preview and awards selection the first night of its showing, with…

Projects have a tendency to take on a life of their own once they’ve reached a certain point. When the Fargo-Moorhead Community Theatre was established in 1946 to offer other local opportunities for artistic expression outside…

Fargo has its share of people who are passionate about stand-up comedy, even if the success of clubs devoted to it has been mixed. Despite the fact we have seen places like Courtney’s Comedy Club and Level 2 Comedy Club close…

On June 16, the North Dakota Brewers Guild will be presenting “Under Brew Skies.” This will be the third year for the beer festival being held in Fargo’s Island Park. The festival will feature over twenty breweries primarily…

Best Local CelebrityCarson WentzBest Stylist / BarberJed Felix, Everett’s BarbershopBest Salon / Barber ShopEverett’s BarbershopBest Tattoo Parlor46 & 2 TattooBest Tattoo ArtistMeg Felix, No Coast TattooBest Gift ShopZandbroz…

By Melissa Martinmelissamartincounselor@live.comAnd they lived “happily ever after.” Many people in the U.S. believe in love and matrimony, but marriage takes consistent effort and time to weather the ups and downs.According to…

Gary Olsonolsong@moravian.edu“Rev. William Barber is the closest thing to Dr. Martin Luther King Jr. that we have in our midst.”- Prof. Cornell West on the Poor People’s Campaign Co-Founder, Rev. William BarberRecently, I was…