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That App you didn’t know you needed

by Raul Gomez | .(JavaScript must be enabled to view this email address) | News | September 15th, 2017

Clean MasterThere’s a problem. Android has a great open market for apps, but that leaves it open to a ton of vulnerabilities.

So you can get better, more powerful phones at often better price points, but Androids are plagued with bloat, viruses and malware that eventually leave phones sluggish and practically unusable.

Well, there’s an app for that. It’s called Clean Master. Although you probably haven’t heard of it, with nearly a billion installs, it’s one of the most prolific apps in the world, so much so that you probably already have it installed on your phone and don’t know it.

Clean Master just launched Version 6 and is celebrating five years. Since its creation it’s come a long, long way.

So why does Android need apps like Clean Master? One of the primary reasons is how Android approaches its Play Store versus how Apple manages their App Store. It’s much easier to develop and distribute an app on the Android Play Store. Developers have way more freedom to access different functionality, such as file systems in your phone, giving way to apps you just can’t get on an iPhone.

On the other hand Apple has more of a walled garden approach, that keeps a tight leash on the access apps have to your phone, and an even tighter screening for the apps that make it to the App Store. It makes for safe but otherwise locked-down experience.

This leaves us with the dilemma of choosing between app freedom or security. You can’t have both, right? Well, Clean Master lets you eat the cake too.

Unfortunately, security isn’t sexy. It’s something thought of in hindsight. The only time we seem to care about it is when we see headlines about hacked data or leaked celebrity photos.

What’s interesting about Clean Master is that it functions as the appendix of your phone. It works under the hood, in the background, keeping your phone safe while you sleep.

Another reason we need apps like CM is that apps and phones are in a hyper-evolution. Our phones are not just things we use to make calls and use the Internet. We depend on them for paying bills and saving all of our contacts, our memories. And with all this function come more vulnerabilities. If there is one thing you can bet on in this world, it is that if there is an opening someone will hack it.

Phone security has become an arms race. Every day there are new exploits, so Clean Master has been evolving to meet the needs of its users.

When Clean Master launched five years ago, it mostly cleaned out junk and browser files, However, since then apps have become more complicated. CM now uses AI to do a smart sweep.

They’ve added features to monitor Wi-Fi connections to protect from “honey pots,” fake free hotspots that hackers set up to steal your data. They can even encrypt your photos, so even if they do get into the wrong hands, they won’t be able to get at them.

Another issue for Android users is of course the viruses and malware. Luckily, you don’t need a second app for that. Clean Master keeps an updated scan of the latest threats.

Clean Master makes your Android work the way it should without the hassle of constant maintenance. No one has time for that.

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