Letters to the Editor | February 4th, 2015
To the editor:
There were two “King of Beers” commercials last night, the first one hit home being I am a dog owner, and oddly enough so did the second even though there were no cute pets or “What’s Up?” phone calls.
I can easily admit that I am not a “Budweiser drinker” nor am I am drinker of most macro beers. I enjoy a full flavored, robust beer with hops, and where the brewer pushes the creative boundaries of developing unique and good tasting beverage.
On Sunday night Budweiser ran a $9 million, 60 second advertisement during the Super Bowl that snubbed craft brewers and the people who drink craft beer.
I was not really shocked to see this commercial during the Super Bowl because big business has a way of stepping on the little guy and putting them down even though they usually have a very quality product. What did intrigue me was the after effect this will have on small breweries and the decisions they will be making with representation and their long term goals. The thing is big and small breweries depend on getting their product out on the market and that is where smaller local companies become involved in distribution. These companies take pride in the products they carry and sell to local bars and liquor stores throughout a major region.
Most distribution companies are split up into the big three and I am sure you can figure these out. Money wins out on these contracts a lot of the time and some businesses’ catalogs are much larger than others. Which makes me think what the hell was Budweiser doing insulting the little guy. It just lost business for its own distribution and also made the small time brewer think, “Why should I work with a company that will disregard us like that?”
This example of Budweiser’s folly should also apply to almost all major corporate businesses. I think we can agree that this is just not a smart business practice, it makes us think twice before we will make a purchase or visit certain establishments.
-J Earl MillerFargo
April 18th 2024
April 18th 2024
December 10th 2023
January 18th 2023
January 15th 2023
__293px-wide.jpg)
Alicia Underlee Nelsonalicia@hpr1.com A midnight wedding ceremony at the Clay County Courthouse in Moorhead on August 1, 2013 was more than a romantic gesture. Eighteen couples made history on that day by exchanging vows in the…
By Michael M. Millermichael.miller@ndsu.edu On March 11, 2024, we celebrated the 121st birthday of bandleader Lawrence Welk. He was born March 11, 1903 in a sod house near Strasburg, North Dakota, and died on May 17,1992. The…
Saturday, May 117 p.m., gates at 5 p.m.Outdoors at Fargo Brewing Company610 University Dr. N, FargoWisconsin’s finest export, The Violent Femmes, started out in Milwaukee in 1981 as an acoustic punk band, and they’ve been…
Is this a repeating pattern?By Sabrina Hornungsabrina@hpr1.comThere’s a quote circulating around the world wide web, misattributed to Sinclair Lewis: "When fascism comes to America, it will be wrapped in the flag and carrying a…
by Ed Raymondfargogadfly@gmail.comAccording to my great-grandfather many years ago, my French ancestors migrated from Normandy to Quebec to Manitoba to Wisconsin to Minnesota over the spread of more than two centuries, finally…
By Rick Gionrickgion@gmail.com Holiday wine shopping shouldn’t have to be complicated. But unfortunately it can cause unneeded anxiety due to an overabundance of choices. Don’t fret my friends, we once again have you covered…
By Rick Gionrickgion@gmail.com In this land of hotdish and ham, the knoephla soup of German-Russian heritage seems to reign supreme. In my opinion though, the French have the superior soup. With a cheesy top layer, toasted baguette…
By John Showalterjohn.d.showalter@gmail.com It is not unheard of for bands to go on hiatus. However, as the old saying goes, “Absence makes the heart grow fonder.” That is why when a local group like STILL comes back to…
Now playing at the Fargo Theatre.By Greg Carlson gregcarlson1@gmail.comPalme d’Or recipient “Anatomy of a Fall” is now enjoying an award-season victory tour, recently picking up Golden Globe wins for both screenplay and…
By Sabrina Hornungsabrina@hpr1.com There’s no exaggeration when we say that this year’s Plains Art Gala is going to be out of this world, with a sci-fi theme inspired by a painting housed in the Plains Art Museum’s permanent…
By John Showalterjohn.d.showalter@gmail.comHigh Plains Reader had the opportunity to interview two mysterious new game show hosts named Milt and Bradley Barker about an upcoming event they will be putting on at Brewhalla. What…
By Annie Prafckeannieprafcke@gmail.com AUSTIN, Texas – As a Chinese-American, connecting to my culture through food is essential, and no dish brings me back to my mother’s kitchen quite like hotdish. Yes, you heard me right –…
By Sabrina Hornungsabrina@hpr1.comNew Jamestown Brewery Serves up Local FlavorThere’s something delicious brewing out here on the prairie and it just so happens to be the newest brewery west of the Red River and east of the…
By John Showalter john.d.showalter@gmail.comThey sell fentanyl test strips and kits to harm-reduction organizations and…
JANUARY 19, 1967– MARCH 8, 2023 Brittney Leigh Goodman, 56, of Fargo, N.D., passed away unexpectedly at her home on March 8, 2023. Brittney was born January 19, 1967, to Ruth Wilson Pollock and Donald Ray Goodman, in Hardinsburg,…
__300x100.jpg)
Dismissing the value of small towns for the future of our nation is a mistakeBy Bill Oberlanderarcandburn@gmail.comAccording to U.S. Census projections, by the middle of this century, roughly 90% of the total population will live…