Tracker Pixel for Entry

​Dealing with ads on the internet

by Chuck Solly | .(JavaScript must be enabled to view this email address) | Culture | February 28th, 2018

Hey, Chrome users! Did you load the Ad Blocker Chrome extension that I told you about in last weeks column? It really works well!

I have a tendency to roam on the Internet for an hour or so every day. This gets me to sites that have lots, and I mean lots, of advertising. The Chrome browser has eliminated those annoying pop-up ads that interrupt my reading. There is also no more auto playing video ads. This is wonderful!

That is not to say that the blocker blocks ALL ads. It does not. It only blocks the really annoying ones. Annoying ads are defined by a committee of industry professionals. They evidently have done a good job.

We’ll see if the advertising companies find a way around it, but for now, it is a pleasure reading some web pages that really interest me. After enabling the extension, look in the upper right corner of the browser window and you should see an icon that looks like a small white hand in a stop sign. When you load a site with a lot of ads, a number will appear over the hand showing how many ads have been blocked on that site. You can turn the blocker off using the icon.

When Google decides that a site hosts ads that go against these guidelines, it’ll block all ads on a given site. It’s worth noting that while Google made some modifications to those rules, it doesn’t exempt its own ad networks from this exercise. If a site is in violation, ads from AdSense and DoubleClick (Google ad networks) will also be blocked.

Chances are that you’ll see a bit of a performance boost on sites where ads are being blocked. That’s not my focus here, though, and Google says it’s at best a secondary effect. Some early ad blockers also had some issues with excessive memory usage that sometimes slowed down the browser.

Google admits that there is some memory overhead here to hold the blocking list in memory, but even on mobile, that’s a negligible amount.

It’s worth noting that the recommendations of the Coalition for Better Ads, the industry professionals mentioned above, focus on North America and Western Europe. Because of this, those are also the regions where the ad filtering will go live first.

Google, however, is not classifying sites by where the individual Chrome user is coming from. Instead, it’s looking at where the majority of a site’s visitors come from. So if a user from India visits a site in Germany where ads are being blocked, that user won’t see ads even if the filtering isn’t live for Indian sites.

Google said that 42 percent of publishers that were in violation have already moved to other ads. Of course, that means the majority of sites that Google warned about this issue did not take any action yet, but they expect that many will do so once they see the impact of this.

In Google’s view, publishers have to take responsibility for the ads they show and take control of their ad inventory. “The publisher can decide which ad networks to do business with but ultimately for us, the users, by navigating to a specific site, they enter a relationship with that site”. “We do think it’s the responsibility of the site owner to take ownership of that relationship.”

Still, so far, it looks like Chrome will only block just less than one percent of all ads — something that will make some publishers breathe a sigh of relief and scare others. For users, though, this can only be a good thing in the long run.

As for you mobile users, prestitial ads appear on a mobile page before content has loaded, blocking the user from continuing on to the content they have sought out. These pop-ups vary in size from full-screen to part of the screen. They may also appear as a standalone page that prevents users from getting to the main content. Very annoying.

Do not pay for any ad-blocking extensions in the Google extension list. As I mentioned last week, Google’s ad blocker is free. I have not investigated the Firefox browser yet. That will be in a future column.

Recently in:

WASHINGTON, D.C. - Savanna’s Act passed unanimously in the U.S. Senate on Friday and will move to the U.S. House of Representatives.The bill, S. 1942, is named for Savanna LaFontaine-Greywind, a member of the Turtle Mountain Band…

by Ryan Jankeryan.janke78@gmail.comI held it off for as long as I could, but the other day, I caved. I thought I was doing okay. I made all the strong arguments. I applied the five canons of rhetoric, just like you’re supposed…

Saturday, December 15th, 3-6pmJunkyard Brewing Company, 1416 1st Ave N, MoorheadCome bare the elements with us for a good cause. Bring your spare winter gear to be donated to Churches United for the Homeless. Coats, gloves, boots,…

by Josh Boscheejoshua.boschee@yahoo.comphoto courtesy of Mitch MarrEight words that perfectly describe the beautiful spirit of Kim Winnegge."I have given my whole life to words."Those of us who knew her remember these words as a…

Gadfly

Affluenza

by Ed Raymond

What happens if conspicuous consumption becomes global?The latest National Geographic has an editorial “The Global Peril of Inequality” by UCLA Professor Jared Diamond which the entire world should read. The author of many…

FARGO - A collection of memories from High Plains Reader's annual Cocktail Showdown. Participants were judged on creativity, flavor, and presentation; and this year we added a new category. Like years before, each establishment was…

by Ben Myhrebenmyhre35@gmail.comUs North Dakotans love our Knoephla soup. I am no exception. I have fond childhood memories of sitting in my grandmother’s kitchen making this dumpling soup. From then until today, my taste buds go…

Music

Snow and Flurry

by HPR Contributor

by Jacques Harvieux jacquesthejock@gmail.comMosh pit etiquette 101: The mosh pit is located front and center of the stage.Create a sizeable ring.When the music starts unleash mayhem. If you fall - get up immediately.If somebody…

“The Diary of a Teenage Girl” director Marielle Heller beautifully translates another personal autobiography to excellent results. “Can You Ever Forgive Me?” is based on the confessional 2008 memoir of literary forger Lee…

SEBEKA, Minnesota – Nearly a century ago the nation was racked by inclement weather, soaring unemployment, and despair following World War I and the lucrative Roaring 20s. The 1930s were an era of dust storms and lunch lines,…

by Ryan Jankeryan.janke78@gmail.comFargo-Moorhead Community Theatre presents “A Christmas Story: The Musical” which is underway at the Stage at Island Park and will run through December 22. It has been promoted as a show both…

Those who have been reading my articles for a while may remember when I interviewed Zachary Tooker about the Level Two Comedy Club at the Radisson in Fargo. While the club may have unfortunately closed, Tooker has not ceased…

by Gabrielle Herschgabbyhersch@gmail.comphotography by Logan MacraeEver wish you could go to your favorite brewery without leaving your house? Finally, you can (sort of). Kilstone Brewing is now doing limited can releases of some…

I’m a big man, I’m tall and powerful, but this also causes some issues in the body department. I suffer from acute scoliosis in my lower back, and pain radiates from this area on a daily basis. I have only ever had one massage…

by Devin Joubertdevinlillianjoubert@gmail.comIt’s that beautiful time of the year that’s filled with seasonal decorations, sparkly lights, warm family gatherings, and delicious feasts. I love everything about this time of the…

“(Søren) Kierkegaard…has opened our eyes to the shallowness of much of our pseudo-Christian life, and to the outright deception in politics which Christianity has been made to serve.” - William Hubben“The people starve…