Tracker Pixel for Entry

AENDEE. opens on 8th

by Amber Morgan | .(JavaScript must be enabled to view this email address) | Arts | August 22nd, 2013

She’s just 25 years old and already runs her own company.

It’s literally a one-woman operation.

Ashley Nicole Dedin owns and operates AENDEE (pronounced “A-N-D”), a shop and studio that carries her own line of upcycled clothing and accessories for anyone to buy.

As of right now, Dedin does all her own sewing, package designing, public relations and bookkeeping. She also built the AENDEE website, maintains a blog for the brand and manages the brand’s Facebook page.

Her only employee, she jokes, is “Ruby,” her vacuum.

This high level of dedication she pours into a project or job is nothing new to Dedin.

What is relatively new, however, is how quickly Dedin has seen success from a project.

Her newest, and most successful, line from AENDEE consists of neckties and bowties. Dedin made her first necktie by a friend’s request in the summer of 2012. She made it from a thrift store shirt, and named it the “Bruckbauer” (now the name of a line of ties modeled after the original).

In fact, all of Dedin’s lines are made from secondhand materials. She considers using secondhand materials in creative ways the foundation of her brand. She explains she desires a very simple lifestyle, partly because she recognizes the advantages of living sustainably, both financially and environmentally.

She has made it a goal to not waste any material, so she saves it all, including minor scraps.

“I have an appreciation for vintage,” Dedin says. “I just like the idea of secondhand.”

Dedin especially enjoys when people bring shirts or materials in that have a special significance to them.

In fall 2012, Unglued began to carry AENDEE in its store on Broadway.

This past February, the brand made its craft debut at the Unglued: Craft Fest at the Plains Art Museum.

And in June, the brand participated in the first ever Alley Fair in Fargo.

A friend told her of a space that opened up in downtown Fargo and encouraged her to check it out as a home for AENDEE.

She was offered the space the same day she first visited it, and within only a few days, she committed to signing the lease.

The store preview occurred on July 26, the one-year anniversary of making her first necktie.

Dedin’s shot to success has happened at a rapid speed, but it hasn’t gone to her head.

“I hate using the word luck; I like using the word blessed,” Dedin says to describe her recent string of fortune.

“I think people get really intimidated by living life boldly. I think people are afraid to be wrong.”

Recently in:

News

​Man and the moon

by C.S. Hagen

VALLEY CITY – Lowell Busching shuffled into The Vault, pointed to the staff-less counter featuring self-serve sandwiches, Kuchen, and coffee before launching into a history of the building, once a bank. Books and magazines are…

You probably won’t be connecting an Ethernet cable to your smartphone anytime soon. But it’s usually worth running Ethernet cables to the devices that matter, if you can—gaming and media PCs (or consoles), backup devices, and…

Thursday, July 25, 6:30-8:30 p.m.Zandbroz, 420 N Broadway, FargoAuthor Sarah Coomber will be making an appearance at Zandbroz for a reading and signing of her recently released memoir, "The Same Moon." Recently wed and soon…

It’s no secret Theodore Roosevelt loved North Dakota. It’s also no secret North Dakotans love Teddy. He left us with a legendary legacy and it’s no wonder that the Theodore Roosevelt Presidential Library will be in the…

Gadfly

​Freedom???

by Ed Raymond

There Seems To Be A Lot Of Confusion About What Freedom Is!At a recent conference of the evangelical Christian’s Faith and Freedom Coalition, Chairman Ralph Reed, long a hard worker for the Moral Majority’s Jerry Falwell, had…

To say that this year’s Bartenders Battle was the best display of talent in the six years since its creation would be an understatement and a disservice to not only the bartenders who made it into the competition, but also the…

By Teresa Farrelltara.Ekren@essentiahealth.orgLove it or hate it, it’s rhubarb season! Rhubarb brings back good memories for me.Growing up on the family farm, my siblings and I would head outside with a bowl of sugar, snap off…

High Plains Reader had the opportunity to catch up with Sarah Shook, front woman of the North Carolina based punk country band Sarah Shook and the Disarmers. We had a chance to talk about life and love from the road, where she…

Legendary British skipper Tracy Edwards, who in 1989 led the first all-female crew of sailors to compete in the tough-as-nails, 33,000-mile Whitbread Round the World Yacht Race, makes for a convincing heroine in filmmaker Alex…

Arts

‘Local American epics’

by Sabrina Hornung

The US Postal Service recently released a set of stamps celebrating the New Deal era post office murals that were federally commissioned during the Roosevelt administration, though the mural that graces the walls of the New…

The annual mainstage summer musical, produced by Trollwood Performing Arts School and sponsored by Bell Bank, opens Thursday, July 11. This year’s performance is Disney’s “Freaky Friday.” Trollwood Performing Arts…

Stand-up comedy is traditionally a one-way exchange. Outside of the odd question addressed to a random audience member, the limit of the spectators’ contribution to the conversation is their laughter at the comedy stylings being…

If you’re from the region you may have sipped, sampled or caught word of a libation often referred to as “red eye” or “wedding whiskey” at some point. In fact some of our friends of German Russia descent swear by it. If…

Wellness

Yoga on the Farm

by Ryan Janke

Every Thursday evening during the month of June, Mara Solberg is inviting people to come out and try Yoga on the Farm. It is a unique yoga experience that was born from an idea that was proposed to Solberg.“I’ve been with Red…

by Devin Joubertdevinlillianjoubert@gmail.comIt’s that beautiful time of the year that’s filled with seasonal decorations, sparkly lights, warm family gatherings, and delicious feasts. I love everything about this time of the…

Woman is born free and lives equal to man in her rights…The purpose of any political association is the conservation of the natural and imprescriptible rights of woman and man; these rights are liberty, property, security, and…