Tracker Pixel for Entry

​From Cable One to ‘cable two’: Midco to Fargo

News | December 19th, 2013

Cover by Jordan Nelson

After years of waiting, relief is coming to Fargo cable customers. Midcontinent Communications, out of Sioux Falls, S.D., recently announced it will enter the Fargo market, supplanting Cable One as Fargo’s lone cable franchise. If, as is expected, the City of Fargo’s Cable Review Committee approves the franchise agreement crafted between the two parties, installation of the expansion will begin in the spring of 2014. Services would be provided in phases over four years.

Why the delay? The city did not have an exclusive arrangement with Cable One to prevent competition, contrary to popular belief. Rather, it was cost that prevented Midcontinent (which already serves Moorhead and West Fargo) from coming to Fargo sooner.

Federal Communications Commission rules require cable companies to put in infrastructure that is able to deliver service to an entire city within a reasonable time frame. This prevents companies from cherry-picking the neighborhoods of wealthy residents to serve first. The result of these rules, however, means about $55 million in expenses for the expansion in Fargo.

Fargo City Commissioner Mike Williams, who sits on the Cable Review Committee, has been working on getting Midco and other cable companies to Fargo since he was elected in 2004. He would frequently see cable companies at conferences and encourage them to come, and would forward emails from Fargo residents inquiring as to why Fargo had only one cable franchise. Williams believes the city of Fargo’s growth is what spurred Midco to action.

“My opinion is they believe that with our focus on redeveloping downtown and stable diverse economy, now is a good time to invest in the Fargo market,” Williams said. “We had meetings to show them the increased density of Fargo in the recent years and show them we're growing our core and we have only achieved 50 percent of downtown’s potential for multi-use living, working, learning and playing.”

Midcontinent officials told HPR that disputes such as the recent one between Cable One and Turner Networks in October — which resulted in customers being without channels such as TNT, TBS and Cartoon Network for weeks — did not factor into their decision.

“We have long been interested in Fargo, so the question for us was never if, rather it was when. We recently completed several projects within our footprint, which sucked a considerable amount of capital and manpower. We launched the build of a new system in Dickinson and needed to consider the impact of a number of smaller projects in 2014. We completed that analysis in last October and made the decision to proceed in Fargo,” said Tom Simmons, vice president of public policy for Midcontinent Communications.

Cable One also denied that the recent channel dispute played a role in Midco’s arrival to Fargo. However, both said they hope they decrease in the future in Fargo.

“Unfortunately, these disruptions have become an industry-wide problem. No pay TV provider is immune. Both cable and satellite companies are being forced to drop channels as a result of disputes over the exorbitant programming fees that programmers are demanding,” replied Scott Geston, general manager of Cable One.

So what benefits will customers in Fargo see? Many have pointed to lower monthly rates in cities where there are multiple cable companies. Midco’s Simmons, for his part, pointed to the differences between Midco and Cable One.

“The greatest benefit is choice,” he said. “Beyond that our customers enjoy a full complement on video programming including over 100 high-definition channels, a large library of video on-demand programming, live programming on the go, and viewing anywhere on any device through our TiVo solution. We also offer uncompromised Internet speed. We have been twice named as the fastest Internet in the Midwest by PC Magazine.”

Cable One officials say they welcome the arrival and noted they are already competing with Midco in several markets. Geston said he feels the competition will make their service better.

“Our customers in Fargo are already getting the same competitive rates we offer in areas served by other providers, so even though there hasn’t been another hard-line cable provider in Fargo, people here are benefiting from competition in the market. We are already competing with CenturyLink and other companies for customers.”

As for what customers can anticipate with Midco and Cable One in the same market, a recent example from when Midco arrived in Moorhead may not bode well for Cable One.

Cody Anderson lived in Moorhead at the time and was a Cable One customer who ended up switching from the company out of frustration. He said he is normally loyal to businesses he patronizes and is not one to just automatically switch to a new competitor.

“The service and customer service actually got worse once Midco arrived,” Anderson said. “I tried to work with them, but after a year and when my contract was up, I switched and Midco was remarkably better.”

As far as Cable One’s decision to eliminate data caps and penalties and increase speeds for Internet services last June, Geston denies that was due to anticipated competition in markets such as Fargo and more a result of customer demand.

“Our customers are spending more time online than ever before and voiced the need for faster service and no overage charges,” he said. “We actually weren’t aware Midcontinent was coming to Fargo until their recent announcement.”

So when will Midco start offering its services to Fargo customers? And who will get service first as the network and infrastructure is built? Unfortunately, it is not a quick process, and the neighborhoods that will be first have not been mapped out yet.

“Our intent is to light up neighborhoods as we build. The order of construction is a part of the overall design and those details are not yet available. The vast majority of the system should be complete by the end of 2016 with some final cleanup expected in the 2017 construction season,” Simmons said.

Recently in:

By Kris Gruberperriex1@gmail.comJason Sole may have an impressive resume as a Criminal Justice professor, past president of the Minneapolis NAACP, founder of movements and initiatives, national restorative justice trainer, author,…

By Michael M. Miller  michael.miller@ndsu.eduGermans from Russia Heritage Collection, NDSU Libraries, Fargo,…

Sons of Norway, Kringen Lodge #4-25, is a fraternal organization dedicated to the preservation and promotion of Norwegian culture.Sentrum på 722 2nd Ave N, FargoKringen Kafe er åpen for Kaffe og Bakverk mandag-fredag 9.00 til…

By Sabrina Hornungsabrina@hpr1.comOur opinion: Let our character and characters define usIt’s no secret that North Dakota is one of our nation’s least visited states, in fact I can think of a handful of folks I’ve chatted…

By Ed Raymond  fargogadfly@gmail.com Will We Soon See a Documentary Called Requiem For a Lightweight? It’s plain to see The Divided States of America still has two political parties. One is called the Democratic Party. The other…

Well shiver me timbers. After weeks of sampling some of the finest drinks in F-M from more bars than we could shake a belaying pin at, the results of High Plains Reader’s 6th Annual Cocktail Showdown are in! For nine weeks,…

By Sabrina Hornungsabrina@hpr1.com“If you had talked to me five years ago or even a year ago and told me I was gonna be a chef in Fargo I probably would have looked at you pretty funny. It's wild where food is taking me in…

By Sabrina Hornung  sabrina@hpr1.comAmanda Standalone is a force, in fact one could say she’s an old soul with the Midas touch of…

By Greg Carlsongregcarlson1@gmail.comThe many media attempts at Frank Herbert’s epic space fantasy “Dune” speak to its lasting appeal and its potent impact. David Lynch’s movie, defended by the filmmaker’s most ardent…

By Sarah Noursacha1689.sc@gmail.comOn Sunday, November 7th, the Spirit Room will hold a reception for “Contaminated Nightmares,” their current exhibition of mixed-media pieces by local artist and musician Adam Bursack. This…

By Kris Gruberperriex1@gmail.comDrag shows, for me, feel like a celebration of artistry, esthetic, music, and camaraderie. With a dash of confetti thrown in.The local drag community is a close-knit family. Giving back to affiliated…

by Kris Gruberperriex1@gmail.comAdam Quesnell's last show at The Cellar beneath the Front Street Taproom in Fargo was in early September of 2018. He was embarking on a seminal move from Minneapolis to LA. As always, his comedy was…

By Kris Gruberperriex1@gmail.comSpring is here (mostly), and our area is buzzing with people eager to get back out and about -- many newly vaccinated and feeling a bit safer. Partnering with Jade Events, Fargo Brewing is just…

by Laurie J Bakeremsdatter@gmail.com Part of modern yoga is participating in the world around us. We live in a time of upheaval in society and nature, and of great suffering in humans of all ages. Most of us perceive this suffering…

By Theresa L. Goodrichsubmit@hpr1.comIt was day ten of our epic southwest road trip and we’d made it to Arizona. After camping in Oklahoma, the Texas Panhandle, and New Mexico, we were exhausted, but fortunately our night in…

by Annie Prafckesubmit@hpr1.com17 June 2021On June 19th, from 12pm to 7pm, nonprofit Faith4Hope Scholarship Fund is hosting their first ever Juneteenth Freedom Celebration at Lindenwood Park in Fargo. It is free and open to the…