Letters to the Editor | February 4th, 2015
To the editor:
There were two “King of Beers” commercials last night, the first one hit home being I am a dog owner, and oddly enough so did the second even though there were no cute pets or “What’s Up?” phone calls.
I can easily admit that I am not a “Budweiser drinker” nor am I am drinker of most macro beers. I enjoy a full flavored, robust beer with hops, and where the brewer pushes the creative boundaries of developing unique and good tasting beverage.
On Sunday night Budweiser ran a $9 million, 60 second advertisement during the Super Bowl that snubbed craft brewers and the people who drink craft beer.
I was not really shocked to see this commercial during the Super Bowl because big business has a way of stepping on the little guy and putting them down even though they usually have a very quality product. What did intrigue me was the after effect this will have on small breweries and the decisions they will be making with representation and their long term goals. The thing is big and small breweries depend on getting their product out on the market and that is where smaller local companies become involved in distribution. These companies take pride in the products they carry and sell to local bars and liquor stores throughout a major region.
Most distribution companies are split up into the big three and I am sure you can figure these out. Money wins out on these contracts a lot of the time and some businesses’ catalogs are much larger than others. Which makes me think what the hell was Budweiser doing insulting the little guy. It just lost business for its own distribution and also made the small time brewer think, “Why should I work with a company that will disregard us like that?”
This example of Budweiser’s folly should also apply to almost all major corporate businesses. I think we can agree that this is just not a smart business practice, it makes us think twice before we will make a purchase or visit certain establishments.
-J Earl MillerFargo
May 15th 2025
May 15th 2025
March 8th 2025
March 8th 2025
October 21st 2024
__293px-wide.jpg)
__293px-wide.jpg)
__293px-wide.jpg)
__293px-wide.jpg)
By Alicia Underlee NelsonMore than 1,000 pro-worker events are planned for Thursday, May 1 across the country, including rallies in Fargo-Moorhead, Grand Forks, Minot and Jamestown. East Grand Forks and Bismarck will host protests…
From concerts and car shows to Japanese art and Juneteenth celebrations, there's so much going on around the region this summer. This year's High Plains Reader Summer Events Calendar is back and bigger than ever. It's packed with…
June 21, 11 a.m. - 11 p.m.Fargo Theatre, 314 Broadway N., Fargo“We Watch Shudder,” Fargo’s favorite horror podcasters, bring on the darkness during the longest day of the year. The Darkest Day of Horror Film Festival features…
By John Strandjas@hpr1.com One description that perhaps aptly describes the mental state of many lately is that they feel they are attached to a string. Or several strings. Call it the notion that people are played like puppets,…
By Ed Raymondfargogadfly@gmail.comFor sale: White House in D.C. housing dung beetles and giant leechesI suspect someone close to Donald Trump has read “The Rise and Fall of the Third Reich,”because the Trump administration is…
By Rick Gionrickgion@gmail.com Holiday wine shopping shouldn’t have to be complicated. But unfortunately it can cause unneeded anxiety due to an overabundance of choices. Don’t fret my friends, we once again have you covered…
By Rick Gionrickgion@gmail.com After a very inspiring conversation with Kayla Houchin of Sonder Bakehouse a few weeks ago, I decided that it’s an appropriate time to write a column about some of the sweet people who are involved…
Mooncats and Pert Near Sandstone play Empire TheatreBy Sabrina Hornungsabrina@hpr1.comThe MoonCats describe themselves as “Americonscious Campfire Folk.” They have a clear acoustic folk sound with a sense of whimsy — think…
By Greg Carlsongregcarlson1@gmail.com Filmmaker Antonella Sudasassi Furniss constructs an engaging sophomore feature with “Memories of a Burning Body,” selected by Costa Rica to be entered for consideration as a possible Oscar…
By Raul Gomezraul@hpr1.com Minutes before Modern’s Celebration of Life opened its door at the Sons of Norway, I was fiddling with the bar computer, trying to pull up the playlists of Modern’s work I had set aside for the…
By John Showalterjohn.d.showalter@gmail.comHigh Plains Reader had the opportunity to interview two mysterious new game show hosts named Milt and Bradley Barker about an upcoming event they will be putting on at Brewhalla. What…
By Annie Prafckeannieprafcke@gmail.com AUSTIN, Texas – As a Chinese-American, connecting to my culture through food is essential, and no dish brings me back to my mother’s kitchen quite like hotdish. Yes, you heard me right –…
By Sabrina Hornungsabrina@hpr1.comNew Jamestown Brewery Serves up Local FlavorThere’s something delicious brewing out here on the prairie and it just so happens to be the newest brewery west of the Red River and east of the…
By Ellie Liveranieli.liverani.ra@gmail.com There appear to be differences in the incidence of mental illnesses between men and women. For example, women are more likely to be diagnosed with depression, post-traumatic stress…
By Alicia Underlee NelsonProtests against President Trump’s policies and the cuts made by Elon Musk’s Department of Government Efficiency (DOGE) are planned across North Dakota and western Minnesota Friday, April 4 and…
By Vern Thompsonvern.thompson.nd7@gmail.com Our trucking business has me driving almost daily from gas plants in western North Dakota's oil patch to Canada. I haul natural gas liquids (NGLs) products we used to see flared off at…