Letters to the Editor | February 4th, 2015
To the editor:
There were two “King of Beers” commercials last night, the first one hit home being I am a dog owner, and oddly enough so did the second even though there were no cute pets or “What’s Up?” phone calls.
I can easily admit that I am not a “Budweiser drinker” nor am I am drinker of most macro beers. I enjoy a full flavored, robust beer with hops, and where the brewer pushes the creative boundaries of developing unique and good tasting beverage.
On Sunday night Budweiser ran a $9 million, 60 second advertisement during the Super Bowl that snubbed craft brewers and the people who drink craft beer.
I was not really shocked to see this commercial during the Super Bowl because big business has a way of stepping on the little guy and putting them down even though they usually have a very quality product. What did intrigue me was the after effect this will have on small breweries and the decisions they will be making with representation and their long term goals. The thing is big and small breweries depend on getting their product out on the market and that is where smaller local companies become involved in distribution. These companies take pride in the products they carry and sell to local bars and liquor stores throughout a major region.
Most distribution companies are split up into the big three and I am sure you can figure these out. Money wins out on these contracts a lot of the time and some businesses’ catalogs are much larger than others. Which makes me think what the hell was Budweiser doing insulting the little guy. It just lost business for its own distribution and also made the small time brewer think, “Why should I work with a company that will disregard us like that?”
This example of Budweiser’s folly should also apply to almost all major corporate businesses. I think we can agree that this is just not a smart business practice, it makes us think twice before we will make a purchase or visit certain establishments.
-J Earl MillerFargo
October 21st 2024
April 18th 2024
April 18th 2024
December 10th 2023
January 18th 2023
__293px-wide.jpg)
By Winona LaDukewinona@winonaladuke.com The business of Indian Hating is a lucrative one. It’s historically been designed to dehumanize Native people so that it’s easier to take their land. ‘Kill the Indian, save the man,”…
By Johnathan Campbell history@nd.gov Since Halloween is just around the corner, I thought I’d share three mysterious — and mildly creepy folktales — that have been shared about the Former Governors' Mansion State Historic Site,…
Thursday, November 7, 8 p.m.The Aquarium above Dempsey’s, FargoThe Minneapolis indie rock duo Bad Bad Hats hits the Fargo stage promoting their brand new, self-produced album titled “Bad Bad Hats.” Their name came from a song…
By Jim Fugliejimfuglie920@gmail.com Okay, so last month I promised you a woman President of the United States. So much for my predictability quotient. Lesson 1: Never promise something you can’t control. And nobody, not even…
By Ed Raymondfargogadfly@gmail.comWill We Ever Recover from the Trump Virus of Universal Hate?Just a month ago, the primary doctor of 336 million U.S Americans,U.S. Surgeon General Vivek Murthy, issued an advisory on the mental…
By Rick Gionrickgion@gmail.com Holiday wine shopping shouldn’t have to be complicated. But unfortunately it can cause unneeded anxiety due to an overabundance of choices. Don’t fret my friends, we once again have you covered…
By Rick Gionrickgion@gmail.com In this land of hotdish and ham, the knoephla soup of German-Russian heritage seems to reign supreme. In my opinion though, the French have the superior soup. With a cheesy top layer, toasted baguette…
__300x100.jpg)
By John Showalterjohn.d.showalter@gmail.com Local band Zero Place has been making quite a name for itself locally and regionally in the last few years. Despite getting its start during a time it seemed the whole world was coming to…
By Greg Carlsongregcarlson1@gmail.com Writer-director Nicole Riegel’s sophomore feature “Dandelion” is now playing in theaters following a world premiere at South by Southwest in March. The movie stars KiKi Layne as the…
By Sabrina Hornungsabrina@hpr1.com Ted Martin, retired educator and western North Dakota native, currently has his art on view at Mind Virus Counter-Culture Books and Media. The exhibition features Martin’s colorful ink drawings…
By John Showalterjohn.d.showalter@gmail.comHigh Plains Reader had the opportunity to interview two mysterious new game show hosts named Milt and Bradley Barker about an upcoming event they will be putting on at Brewhalla. What…
By Annie Prafckeannieprafcke@gmail.com AUSTIN, Texas – As a Chinese-American, connecting to my culture through food is essential, and no dish brings me back to my mother’s kitchen quite like hotdish. Yes, you heard me right –…
By Sabrina Hornungsabrina@hpr1.comNew Jamestown Brewery Serves up Local FlavorThere’s something delicious brewing out here on the prairie and it just so happens to be the newest brewery west of the Red River and east of the…
By John Showalter john.d.showalter@gmail.comThey sell fentanyl test strips and kits to harm-reduction organizations and…
Rynn WillgohsJanuary 25, 1972-October 8, 2024 Rynn Azerial Willgohs, age 52, of Vantaa, Finland, died by suicide on October 8, 2024. Rynn became her true-self March 31, 2020. She immediately became a vocal and involved activist…
By Jim Fugliejimfuglie920@gmail.com Okay, so last month I promised you a woman President of the United States. So much for my predictability quotient. Lesson 1: Never promise something you can’t control. And nobody, not even…