| Letters to the Editor | February 4th, 2015
To the editor:
There were two “King of Beers” commercials last night, the first one hit home being I am a dog owner, and oddly enough so did the second even though there were no cute pets or “What’s Up?” phone calls.
I can easily admit that I am not a “Budweiser drinker” nor am I am drinker of most macro beers. I enjoy a full flavored, robust beer with hops, and where the brewer pushes the creative boundaries of developing unique and good tasting beverage.
On Sunday night Budweiser ran a $9 million, 60 second advertisement during the Super Bowl that snubbed craft brewers and the people who drink craft beer.
I was not really shocked to see this commercial during the Super Bowl because big business has a way of stepping on the little guy and putting them down even though they usually have a very quality product. What did intrigue me was the after effect this will have on small breweries and the decisions they will be making with representation and their long term goals. The thing is big and small breweries depend on getting their product out on the market and that is where smaller local companies become involved in distribution. These companies take pride in the products they carry and sell to local bars and liquor stores throughout a major region.
Most distribution companies are split up into the big three and I am sure you can figure these out. Money wins out on these contracts a lot of the time and some businesses’ catalogs are much larger than others. Which makes me think what the hell was Budweiser doing insulting the little guy. It just lost business for its own distribution and also made the small time brewer think, “Why should I work with a company that will disregard us like that?”
This example of Budweiser’s folly should also apply to almost all major corporate businesses. I think we can agree that this is just not a smart business practice, it makes us think twice before we will make a purchase or visit certain establishments.
-J Earl MillerFargo
March 20th 2019
January 29th 2019
January 4th 2019
October 17th 2018
October 15th 2018
BISMARCK – Jessie Quinn and J.S. may soon have two choices: relocate, buy black-market opioids, or commit suicide, and Quinn’s options are even more limited. At 65 years old and after 25 years battling degenerate spinal issues,…
By Gabrielle Herschgabbyhersch@gmail.com“North Dakota (and Minnesota) nice” is an attitude, a stereotype, and a way of life that has permeated our region, as well as perceptions of the Midwest, since as long as people have been…
Friday, March 22, 6-8 p.m.Red Raven Espresso Parlor, 916 Main Ave, FargoDigital photos from North Dakota’s backroads. Hornung has been exploring the roads less traveled for close to a decade. Carefully documenting and collecting…
It is possible, even ethical, to stand behind Israel and criticize the nation at the same time. No country, no man or woman, is without fault. While we at the High Plains Reader believe the U.S. House of Representatives’…
The Battle Between Extreme Capitalism And Democratic SocialismAfter Vice-President Mike Pence representing racial and extreme capitalism ended his scathing rant about democratic socialism at the Conservative Political Action…
The eighth week of this year’s HPR Cocktail Showdown was another tripleheader for our panel of judges. On this particular week, we found ourselves focused on a trio of downtown dining and entertainment establishments to visit…
In rural Minnesota, outside of Park Rapids, Amy Thielen was attempting to light her wood-fired oven. It is in her brand-new kitchen that she hopes to teach cooking classes out of, which is a far cry from what it was when she and…
The Fargo-Moorhead Symphony Orchestra has had its fair share of guest performances headlining its concerts over the years. They all have impressive resumes, their fair share of awards, and worldwide recognition. However, bringing…
The 19th Fargo Festival begins on Tuesday, March 19th and runs until Saturday, March 23. Continuing a tradition of excellence in local arts programming, the event provides both casual moviegoers and cinephiles with multiple…
Hidden away in the tiny North Dakota town of Lefor I find Karen Valley, an author and an artist. She is without a doubt the artist’s artist. Her soul is art, talent and words. Meeting her is a true experience in finding a soul so…
To many people unfamiliar with the wide range of the musical genre, the word ‘opera’ conjures up stereotypical images of people in period costumes and large women in Viking garb singing in foreign languages. The truth, however,…
Stand-up comedy is traditionally a one-way exchange. Outside of the odd question addressed to a random audience member, the limit of the spectators’ contribution to the conversation is their laughter at the comedy stylings being…
By Gabrielle Herschgabbyhersch@gmail.comThink & Drink is coming to Fargo! Organized by Humanities North Dakota, Think & Drink is a happy hour series that hosts a facilitated public conversation about big issues and ideas. Lead by a…
I’m a big man, I’m tall and powerful, but this also causes some issues in the body department. I suffer from acute scoliosis in my lower back, and pain radiates from this area on a daily basis. I have only ever had one massage…
by HPR Contributor
by Devin Joubertdevinlillianjoubert@gmail.comIt’s that beautiful time of the year that’s filled with seasonal decorations, sparkly lights, warm family gatherings, and delicious feasts. I love everything about this time of the…
I’ve got a problem. I need to write a column that is going to be kind of critical of three people I like, and I’m trying to figure out how to do it without making them all angry at me. Their names are Sara, Doug and Marvin.…