Tracker Pixel for Entry

“Plastic Galaxy” Looks at history of Star Wars toys

Cinema | October 22nd, 2014

By fans, for fans, “Plastic Galaxy: The Story of Star Wars Toys” covers the profitable marriage of George Lucas’ phenomenal movie and Kenner Products, the Cincinnati-based company that acquired the license to produce action figures, vehicles, and other playthings based on Luke Skywalker, Princess Leia, Darth Vader and the many inhabitants of the “Star Wars” universe. Director Brian Stillman alternates between the super collectors who have devoted the majority of their spare time and money amassing private hordes and the onetime Kenner staff members responsible for the concepts and designs that would result in the sale of an estimated quarter of a billion action figures during the line’s 1978-1985 run.

Many of the best-known legends of the classic Kenner “Star Wars” toys, including double telescoping light sabers, the redesign of Snaggletooth, and the rocket-firing Boba Fett, receive their expected analysis. Several players from the Kenner team, including design manager Ed Schifman, talk about the impact of visionary Kenner president Bernie Loomis, the man who shepherded the company’s “Star Wars” license and coined the term “toyetic” as a descriptor of the importance of a product’s imaginative play value. Although Schifman claims credit in the movie, Loomis is often associated with the idea of the “Early Bird Certificate Package,” the empty box promise that sold more than 500,000 pre-orders for “Star Wars” toys that were not ready in time for the holiday season of 1977.

Despite the level of detail provided in the movie’s numerous anecdotes, Stillman leaves out several stories that are considered de rigueur within the lore. For example, discussions of figure variations such as the vinyl cape versus cloth cape Jawa and the “pinhead” versus big head Han Solo are omitted. Additionally, no information is given regarding the process of naming figures like Walrus Man and Hammerhead. “Plastic Galaxy” does, however, touch on the extent to which Lucas was involved with and protective of his brand, tracing the early days that saw Kenner employees taking snapshots during theatrical screenings of “Star Wars,” before Lucasfilm reference material and documentation was routinely provided to designers and sculptors.

Another of the great mysteries of Kenner’s “Star Wars” history that remains largely unexplored in the movie is the process by which characters were chosen to be immortalized. “Plastic Galaxy” includes some nice commentary on the appeal of offering figures based on minor personalities, background creatures, and fringe aliens and droids, but nothing is said concerning the absence of more prominent players like Grand Moff Tarkin, Uncle Owen and Aunt Beru. Sure to set the hearts of the most devoted enthusiasts aflutter, those three, as well as the cantina musicians, General Dodonna, and assorted X-wing pilots, do appear on an early Jim Swearingen memo of proposed figures and ships.

Modestly budgeted (the movie was funded partially through a Kickstarter campaign), “Plastic Galaxy” makes hay under fair use exceptions to copyrighted material, incorporating a number of commercials and clips featuring scenes from “Star Wars” along with John Williams’ instantly recognizable score. Nearly all of the interviews are static, talking head compositions, and the documentary’s chief visual interest resides in both the archival material from Kenner and the many vintage photographs of kids and their toys. Crude animations and chapter-break title cards with banal statements like “The End of the Line?” and “Star Wars Is Forever” aren’t particularly inspired.

Unsurprisingly, “Plastic Galaxy” is male-centric. Then, as now, toy companies segregated properties into “boy toys” and “girl toys.” Of more than two-dozen interviews, only one woman, collector Lisa Stevens, is included in the movie, and even though Kenner employed several women who worked on the “Star Wars” account, none appear on camera. The aging fanboys eager to show off their stockpiles can be annoying and amusing in equal measure. Every so often, they manage to sound insightful. The recognition, for example, that Kenner TV ads deliberately suggested scenes that were not part of the movie underscores the importance of using one’s imagination and reminds us why we play with toys in the first place.

“Plastic Galaxy” is available on demand from Vimeo.

Recently in:

By Alicia Underlee Nelsonalicia@hpr1.comNorth Dakota communities will join a “nationwide day of defiance” against authoritarianism and President Donald Trump’s policies on Saturday, June 14. A range of "No Kings" events…

Back-to-school season is on the horizon, but there's still plenty of summer left. Check out our favorite August attractions and events in North Dakota and western Minnesota. And if if you missed them, here are a few excellent May…

June 21, 11 a.m. - 11 p.m.Fargo Theatre, 314 Broadway N., Fargo“We Watch Shudder,” Fargo’s favorite horror podcasters, bring on the darkness during the longest day of the year. The Darkest Day of Horror Film Festival features…

Fighting the good fightBy Sabrina Hornungsabrina@hpr1.com Over two thousand rallies took place nationwide June 14 as part of the “No Kings" protest. Ten of those protests were held in North Dakota, with thousands in attendance.…

By Ed Raymondfargogadfly@gmail.comWe need Paul Revere on a Harley: “ants and autocrats are coming!”The Asian needle ant has been nesting in the American South since at least 1932. It probably hitched a ride on a freighter from…

By Rick Gionrickgion@gmail.com Holiday wine shopping shouldn’t have to be complicated. But unfortunately it can cause unneeded anxiety due to an overabundance of choices. Don’t fret my friends, we once again have you covered…

By Rick Gionrickgion@gmail.com The weather warmed up quickly here in the upper Midwest this spring, sparking prime eating season. This means burger battles, food trucks and lake-season food travel. The 2025 Downtown Fargo Burger…

By Alicia Underlee Nelsonalicia@hpr1.comThe Moorhead Public Library will offer three free, all-ages outdoor concerts featuring regional bands this summer. The series begins on June 12 with the Meat Rabbits, a group that blends…

By Greg Carlsongregcarlson1@gmail.com The June 9 death of musician Sylvester Stewart, known much better by stage name Sly Stone, saw an outpouring of tributes, memorials and appreciations from some who knew him personally and many…

By Deb Wallworkdwallwork@icloud.comI first met Catherine Mulligan at a party at her house. It was a small gathering, spontaneous, just a few people over for dinner. Directed toward a stack of plates and bowls and a big pot warming…

By Alicia Underlee Nelsonalicia@hpr1.comAct Up Theatre, in partnership with Minnesota State University Moorhead, will present “The Sound of Music” on June 10-14. All shows are at 7:30 p.m. at the Minnesota State Moorhead’s…

By Annie Prafckeannieprafcke@gmail.com AUSTIN, Texas – As a Chinese-American, connecting to my culture through food is essential, and no dish brings me back to my mother’s kitchen quite like hotdish. Yes, you heard me right –…

By Sabrina Hornungsabrina@hpr1.comNew Jamestown Brewery Serves up Local FlavorThere’s something delicious brewing out here on the prairie and it just so happens to be the newest brewery west of the Red River and east of the…

The drug that keeps re-purposing itselfBy Ellie Liveranieli.liverani.ra@gmail.com There is a drug that is getting a lot of attention nowadays all over the world. It has various commercial names (Ozempic, Wegovy and Rybelsus), but…

By Alicia Underlee NelsonProtests against President Trump’s policies and the cuts made by Elon Musk’s Department of Government Efficiency (DOGE) are planned across North Dakota and western Minnesota Friday, April 4 and…

By Vern Thompsonvern.thompson@rocketmail.com Working in the Bakken oil fields of the Williston Basin is so different from my home in Fargo. I'm not judging, because the people working and living in western North Dakota are very…