Tracker Pixel for Entry

​Young Blood Coffee Roasters serving more than your average cup of joe

All About Food | April 24th, 2014

By Liz Rahn

For Ian Johnson and the rest of the team at Young Blood Coffee Roasters, making really good coffee means doing it slowly. From roasting their own beans to preparing slow-drip coffee by hand, Young Blood coffee is entirely hand-made and de-automated.

The inspiration for the company came from Johnson’s childhood memories of his parents sharing conversation early on Saturday mornings over a cup of joe. There was nothing fancy about it, but the mug in their hands at 4:30 a.m. facilitated conversation and strengthened their relationship as far back as Johnson can remember.

About a year ago, after Johnson’s mother was diagnosed with cancer, he began to reflect on his life and what really matters in the grand scheme of things.

“I started thinking about how many things in my life, how many firsts, you know first dates or first conversations, how many intellectual conversations, how many hopeful idealistic conversations I’ve had over coffee,” Johnson said.

YBCR is not just about the dark liquid it produces. Rather, it’s focused on the opportunity for conversation, the interaction between the customer and the barista. Johnson explained that at a regular coffee shop, you place your order, stand back and wait, then receive your product and leave. YBCR brews every cup with a Chemex coffeemaker, forcing a slow-drip brew which produces a “very clean, very light cup of coffee.” This enables the Young Blood baristas to take their time making a cup of coffee and engage with their customer.

It’s this personal exchange that Johnson hopes to curate through YBCR. “[The barista is] not a vessel that takes money and gives a product, they’re someone who is exchanging something on an emotional level and that’s cool.”

The name for Johnson’s company comes from the attitude of youth that allows people to take risks. He explained that its moments when you’re confronted with mortality that you really start to realize what matters in your life and how little time you may have to pursue those things.

“I don’t want to lose that component of my youth that got me to take risk to start my own business … Those characteristics of being full of young blood that keeps you from taking no for an answer, that doesn’t allow you to be intimidated by doing something that you want to do,” Johnson said.

Inspired by Johnson’s mother and his family of entrepreneurs, YBCR has grown into a caffeinated conversation starter to truly engage with customers and facilitate those great conversations that happen over a cup of coffee. In order to maintain quality and a strong sense of compassion with each brew, YBCR only does private events currently.

For the future, Johnson is hoping for continued interest and maybe someday a Young Blood coffee bar. However, for now they are focused on maintaining quality and the fun of brewing great coffee.

“It sounds like a really formal thing, but I just don’t treat it as such, and maybe that’s what’s kept it fun … I’m at this really great place where if people like it, great. If they don’t, I really don’t care because I like it.”

YOU SHOULD KNOW:

Young Blood Coffee is available at Unglued (408 Broadway N, Fargo) and at

youngbloodcoffee.com

Recently in:

By Alicia Underlee NelsonThe public and the North Dakota congressional delegation, including Senator John Cramer, Senator John Hoeven and Representative Julie Fedorchak, are invited to a town hall meeting on Saturday, April 26 from…

By Prairie Rose Seminolems.prairierose@gmail.com I was a child who walked behind my parents into classrooms and kitchens, spaces of song and prayer, where teachings lived in the air and settled on my shoulders. I didn’t yet have…

Saturday, April 26, 1:30-3:30 p.m.Rourke Art Gallery + Museum, 521 Main Ave., MoorheadThings are coming up rosy at the Rourke in a true feast of the senses during the third annual “Gallery in Bloom” exhibit. The pop-up…

By Sabrina Hornungsabrina@hpr1.com I feel like reading a newspaper is the equivalent of listening to music on vinyl. Not only is it analog, it’s an experience. I might be a little biased, but there's something about the rustling…

By Ed Raymondfargogadly@gmail.comThe wizards and kleagles in whites now wear blue suits and red tiesA hundred years ago, more than 30,000 members of the Ku Klux Klan from virtually every state in the Union wearing their white…

By Rick Gionrickgion@gmail.com Holiday wine shopping shouldn’t have to be complicated. But unfortunately it can cause unneeded anxiety due to an overabundance of choices. Don’t fret my friends, we once again have you covered…

By Rick Gionrickgion@gmail.com After a very inspiring conversation with Kayla Houchin of Sonder Bakehouse a few weeks ago, I decided that it’s an appropriate time to write a column about some of the sweet people who are involved…

Mooncats and Pert Near Sandstone play Empire TheatreBy Sabrina Hornungsabrina@hpr1.comThe MoonCats describe themselves as “Americonscious Campfire Folk.” They have a clear acoustic folk sound with a sense of whimsy — think…

By Greg Carlsongregcarlson1@gmail.comRyan Coogler goes big and bold with “Sinners,” a sweaty, bloody vampire movie set in 1932. The filmmaker stuffs this universe with enough ideas to serve a limited-series season of episodic…

By Raul Gomez Modern Man was a gentle soul. If you were down or just wanted a friend, he’d be there for you. I remember the first day I met Modern Man. It was Jeremiah Fuglseth and me. He wanted to write about this legendary…

By John Showalterjohn.d.showalter@gmail.comHigh Plains Reader had the opportunity to interview two mysterious new game show hosts named Milt and Bradley Barker about an upcoming event they will be putting on at Brewhalla. What…

By Annie Prafckeannieprafcke@gmail.com AUSTIN, Texas – As a Chinese-American, connecting to my culture through food is essential, and no dish brings me back to my mother’s kitchen quite like hotdish. Yes, you heard me right –…

By Sabrina Hornungsabrina@hpr1.comNew Jamestown Brewery Serves up Local FlavorThere’s something delicious brewing out here on the prairie and it just so happens to be the newest brewery west of the Red River and east of the…

By Josette Ciceronunapologeticallyanxiousme@gmail.com What does it mean to truly live in a community —or should I say, among community? It’s a question I have been wrestling with since I moved to Fargo-Moorhead in February 2022.…

By Alicia Underlee NelsonProtests against President Trump’s policies and the cuts made by Elon Musk’s Department of Government Efficiency (DOGE) are planned across North Dakota and western Minnesota Friday, April 4 and…

By Faye Seidlerfayeseidler@gmail.com In 2023, the Superintendent of Fargo Public Schools, Rupak Ghandi, gave a passionate plea to the Fargo School Board to follow federal law, because a recently passed state law would increase…