Tracker Pixel for Entry

Nature of the North: Bringing People Inside to Get Them Outside

Culture | February 5th, 2020

photo provided by John Showalter - Nature of the North - Construction of Fargo-MoorheadYs first-ever retail rock and bouldering wall is underway.  The bouldering wall will be open to the public for use spring of 2020.

A lot of us may sigh and roll our eyes when our parents or grandparents chastise us for spending too much time attached to our electronic devices. There may be a grain of truth in their complaints, however. According to the Outdoor Foundation’s 2019 Outdoor Participation Report, almost half of Americans did not go outdoors for recreation. We went on one billion fewer outdoor outings in 2018 than in 2008. How should this loss of passion for the great outdoors be addressed? According to Jon Walters, founder of Nature of the North in Moorhead, the answer may be a bit paradoxical.

“Nature of the North’s goal is to get people outside,” said Walters. “In this area we all know the winter months can take up half of a year, and we realized, in order to get people outside, we should consider bringing the inside, in.” Since 2016, Nature of the North has hosted workshops at various places in the local community, like Wild Terra Cider and Front Street Taproom, to improve people’s knowledge of the outdoors and outdoor activities. Other events that have been hosted by Nature of the North include Tent Fest put on by the non-profit Longspur Prairie Fund and the Aronia Berry Harvest Festival last summer.

Walters’ love for the outdoors extends all the way back to his childhood. He grew up on the outskirts of town, away from the relative hustle and bustle of downtown Fargo. Even as an infant, his parents would take him out camping. That passion for the outdoor life continued when he became a member of the Boy Scouts. It was on a Boy Scout camping trip in the back country of Canada that he knew being an outdoorsman was his calling. “It changed something,” he said.

Before founding Nature of the North, Walters spent approximately five years working in human resources recruiting talent. “I needed to showcase the good things around here and sell people on the city,” said Walters. When he founded Nature of the North and started offering local workshops he found an outlet to apply those skills to something he had been passionate about his entire life. “There are a lot of outdoor groups around here, but not a lot of overlap,” said Walters. “We want to build our entire outdoor community. We want to be a little bit of everything.” With a social media presence on Facebook approaching 2,500 followers, he is certainly making progress in that regard.

The giant step forward for Nature of the North, however, will be moving beyond just workshops. In spring of this year, the company will be opening its first brick and mortar location in Moorhead. One of the main attractions? The first ever retail rock climbing wall in the Fargo-Moorhead area. “This is the first rock wall that is completely open to the public,” said Walters. “You don’t need a membership, or an appointment, or even pre-qualification or training.”

That will hardly be the only draw to their physical location, however. Naturally, there will be workshops teaching valuable outdoor skills, as well as film screenings. They will also host other planned events such as hikes. Additionally, there will be a small selection of gear available for rental, with plans to increase the stock and variety available as Nature of the North continues to grow.

It all relates to the paradoxical statement about the best way to get people outdoors is bringing them indoors. According to Walters, the biggest barriers to people engaging in more outdoor activities are not having access to the proper tools, lack of skills, and planning concerns. With its selection of services, Nature of the North hopes to not only bring people with similar interests together to break down those barriers, but to teach them the skills necessary and overcome the financial and logistical challenges to being properly prepared for serious outdoor excursions.

Don’t own the proper equipment? Rent it. Don’t know how to properly use that equipment or otherwise hack it in the vast expanse of nature? Get informed. Not sure how to plan a trip so it doesn’t end in disaster? Get some guidance. Those are the kind of services that Nature of the North wants to offer the community, and by breaking ground on a new location, they are certainly setting themselves up to do so. 

Recently in:

By Alicia Underlee Nelsonalicia@hpr1.comNorth Dakotans will take part in a nationwide civil rights rally on Thursday, July 17. Protests, marches, rallies and acts of service are scheduled in Bismarck, Bottineau, Devils Lake,…

Back-to-school season is on the horizon, but there's still plenty of summer left. Check out our favorite August attractions and events in North Dakota and western Minnesota. And if if you missed them, here are a few excellent May…

July 18-19, 25-26 and August 2-3North Dakota Horse Park, 5180 19th Ave. N., FargoLadies and gentlemen, prepare to place your bets — racing season is upon us! Not just horses will be racing this year; word on the street suggests…

By Sabrina Hornungsabrina@hpr1.com On July fourth, Nathan's Famous International Hot Dog Eating Contest took place at Coney Island. The winners, Joey Chestnut and Miki Sudo, reigned victorious. Chestnut earned his 17th title by…

By Ed Raymondfargogadfly@gmail.comWhy doesn’t the world require politicians to leave office at 60?Most of the leaders of countries, whether gods, fascists, democrats or socialists, are not doing very well these days. David Van…

By Rick Gionrickgion@gmail.com Holiday wine shopping shouldn’t have to be complicated. But unfortunately it can cause unneeded anxiety due to an overabundance of choices. Don’t fret my friends, we once again have you covered…

By Rick Gion and Simone Wairickgion@gmail.com The Red River Market returned to downtown Fargo on Saturday, July 12. The event will take place every Saturday except July 19. (That date will be moved to Sunday, July 20, due to the…

By Alicia Underlee Nelsonalicia@hpr1.comThe Moorhead Public Library will offer three free, all-ages outdoor concerts featuring regional bands this summer. The series begins on June 12 with the Meat Rabbits, a group that blends…

By Sabrina Hornungsabrina@hpr1.comPhoto by Sabrina Hornung Wing, North Dakota is a town of 132 located about an hour northwest of Bismarck on Highway 36. There’s a shiny new Cenex on the intersection of the highway and the high…

By Deb Wallworkdwallwork@icloud.comI first met Catherine Mulligan at a party at her house. It was a small gathering, spontaneous, just a few people over for dinner. Directed toward a stack of plates and bowls and a big pot warming…

By John Showalterjohn.d.showalter@gmail.comPhoto by Yvonne Denault There is something intimate and personal about plays. Even in our age of multimillion dollar Hollywood productions and droves of streaming services, watching actors…

By Annie Prafckeannieprafcke@gmail.com AUSTIN, Texas – As a Chinese-American, connecting to my culture through food is essential, and no dish brings me back to my mother’s kitchen quite like hotdish. Yes, you heard me right –…

By Sabrina Hornungsabrina@hpr1.comNew Jamestown Brewery Serves up Local FlavorThere’s something delicious brewing out here on the prairie and it just so happens to be the newest brewery west of the Red River and east of the…

The drug that keeps re-purposing itselfBy Ellie Liveranieli.liverani.ra@gmail.com There is a drug that is getting a lot of attention nowadays all over the world. It has various commercial names (Ozempic, Wegovy and Rybelsus), but…

By Alicia Underlee NelsonProtests against President Trump’s policies and the cuts made by Elon Musk’s Department of Government Efficiency (DOGE) are planned across North Dakota and western Minnesota Friday, April 4 and…

By Vern Thompsonvern.thompson@rocketmail.com Working in the Bakken oil fields of the Williston Basin is so different from my home in Fargo. I'm not judging, because the people working and living in western North Dakota are very…