Tracker Pixel for Entry

Nature of the North: Bringing People Inside to Get Them Outside

Culture | February 5th, 2020

photo provided by John Showalter - Nature of the North - Construction of Fargo-MoorheadYs first-ever retail rock and bouldering wall is underway.  The bouldering wall will be open to the public for use spring of 2020.

A lot of us may sigh and roll our eyes when our parents or grandparents chastise us for spending too much time attached to our electronic devices. There may be a grain of truth in their complaints, however. According to the Outdoor Foundation’s 2019 Outdoor Participation Report, almost half of Americans did not go outdoors for recreation. We went on one billion fewer outdoor outings in 2018 than in 2008. How should this loss of passion for the great outdoors be addressed? According to Jon Walters, founder of Nature of the North in Moorhead, the answer may be a bit paradoxical.

“Nature of the North’s goal is to get people outside,” said Walters. “In this area we all know the winter months can take up half of a year, and we realized, in order to get people outside, we should consider bringing the inside, in.” Since 2016, Nature of the North has hosted workshops at various places in the local community, like Wild Terra Cider and Front Street Taproom, to improve people’s knowledge of the outdoors and outdoor activities. Other events that have been hosted by Nature of the North include Tent Fest put on by the non-profit Longspur Prairie Fund and the Aronia Berry Harvest Festival last summer.

Walters’ love for the outdoors extends all the way back to his childhood. He grew up on the outskirts of town, away from the relative hustle and bustle of downtown Fargo. Even as an infant, his parents would take him out camping. That passion for the outdoor life continued when he became a member of the Boy Scouts. It was on a Boy Scout camping trip in the back country of Canada that he knew being an outdoorsman was his calling. “It changed something,” he said.

Before founding Nature of the North, Walters spent approximately five years working in human resources recruiting talent. “I needed to showcase the good things around here and sell people on the city,” said Walters. When he founded Nature of the North and started offering local workshops he found an outlet to apply those skills to something he had been passionate about his entire life. “There are a lot of outdoor groups around here, but not a lot of overlap,” said Walters. “We want to build our entire outdoor community. We want to be a little bit of everything.” With a social media presence on Facebook approaching 2,500 followers, he is certainly making progress in that regard.

The giant step forward for Nature of the North, however, will be moving beyond just workshops. In spring of this year, the company will be opening its first brick and mortar location in Moorhead. One of the main attractions? The first ever retail rock climbing wall in the Fargo-Moorhead area. “This is the first rock wall that is completely open to the public,” said Walters. “You don’t need a membership, or an appointment, or even pre-qualification or training.”

That will hardly be the only draw to their physical location, however. Naturally, there will be workshops teaching valuable outdoor skills, as well as film screenings. They will also host other planned events such as hikes. Additionally, there will be a small selection of gear available for rental, with plans to increase the stock and variety available as Nature of the North continues to grow.

It all relates to the paradoxical statement about the best way to get people outdoors is bringing them indoors. According to Walters, the biggest barriers to people engaging in more outdoor activities are not having access to the proper tools, lack of skills, and planning concerns. With its selection of services, Nature of the North hopes to not only bring people with similar interests together to break down those barriers, but to teach them the skills necessary and overcome the financial and logistical challenges to being properly prepared for serious outdoor excursions.

Don’t own the proper equipment? Rent it. Don’t know how to properly use that equipment or otherwise hack it in the vast expanse of nature? Get informed. Not sure how to plan a trip so it doesn’t end in disaster? Get some guidance. Those are the kind of services that Nature of the North wants to offer the community, and by breaking ground on a new location, they are certainly setting themselves up to do so. 

Recently in:

Press releaseThe Germans from Russia Heritage Collection (GRHC), NDSU Libraries, has partnered with Upland Exhibits of Newton, Kansas, to design, fabricate and install a permanent exhibit showcasing the history, culture and legacy…

By Michael M. Millermichael.miller@ndsu.edu The Northwest Blade, from Eureka, South Dakota, published a wonderful story in August 2020. It’s called “Granddaughter keeps Grandmother’s precious chamomile seeds,” by Cindy…

Sunday, October 19, 10 a.m.Buffalo River State Park, 565 155th St. S., Glyndon, MNHosted by the Red River Valley Chapter of Herbalists Without Borders at Buffalo River State Park for a fun fall day full of flora. (Say that three…

By John Strandjas@hpr1.com Yes, we know, everywhere you look, the world situation is mental. It’s almost inescapable just how tenuous life’s circumstances are. And how they are mostly — pretty much entirely — out of our…

By Ed Raymondfargogadly@gmail.com John Roberts: what will you do about the monster you’ve created?Like Dr. Frankenstein, you and your Trumplican cohorts in the operating room of the United States Supreme Court created a monster…

By Rick Gionrickgion@gmail.com Holiday wine shopping shouldn’t have to be complicated. But unfortunately it can cause unneeded anxiety due to an overabundance of choices. Don’t fret my friends, we once again have you covered…

By Rick Gion and Nichole Hensenrickgion@gmail.com The wait is finally over. Those who have visited Nichole’s Fine Pastry & Cafe lately know about the recent major additions and renovations that have taken place over the past…

By Sabrina Hornungsabrina@hpr1.com Dakotah Faye is a hip-hop artist from Minot, North Dakota, and he’s had a busy year. He’s released two albums. This summer he opened for Tech N9ne in Sturgis and will be opening for Bone…

By Greg Carlsongregcarlson1@gmail.com “One Battle After Another,” the brilliant new masterwork from Paul Thomas Anderson, joins Wes Anderson’s “The Phoenician Scheme” on the short list of the year’s best films. Along…

By HPR staffsubmit@hpr1.com Mark the first weekend of October on your calendar. It’s the weekend of the Studio Crawl, which takes us all on a wonderful, metro-wide tour of our talented (and often wacky) arts community. On October…

Alicia Underlee Nelsonalicia@hpr1.comPenn & Teller are returning to their roots. The legendary magic and comedy duo will appear on the Crown Stage at the Minnesota Renaissance Festival in Shakopee, Minnesota, where they first…

By Annie Prafckeannieprafcke@gmail.com AUSTIN, Texas – As a Chinese-American, connecting to my culture through food is essential, and no dish brings me back to my mother’s kitchen quite like hotdish. Yes, you heard me right –…

By Sabrina Hornungsabrina@hpr1.comNew Jamestown Brewery Serves up Local FlavorThere’s something delicious brewing out here on the prairie and it just so happens to be the newest brewery west of the Red River and east of the…

By Ellie Liveranieli.liverani.ra@gmail.com Loneliness is on the rise in North Dakota, where there is one of the highest rates of people living alone. The challenging winter can be a major contributor, yet North Dakota is not alone.…

By Alicia Underlee NelsonProtests against President Trump’s policies and the cuts made by Elon Musk’s Department of Government Efficiency (DOGE) are planned across North Dakota and western Minnesota Friday, April 4 and…

By Vern Thompsonvern.thompson@rocketmail.comMoral accountability and the crisis of leadership  As a recovering person living one day at a time for the last 35 years, I have learned not to judge others because I have not walked in…