Tracker Pixel for Entry

Now that’s some super muesli

All About Food | November 19th, 2015

Fergus Falls couple introduces line of healthy oatmeals, trail mix


Who said muesli couldn’t be healthy and delicious at the same time?

Certainly not Elisha and Tim Griffin, who recently started Superior Wholesome Oats Co., a breakfast food company specializing in healthy, flavorful oatmeal and trail mix.

“We create mueslis, trail mix and (eventually) granolas that keep you going,” said Elisha Griffin, “simple foods that can be comforting, nourishing and satisfying.”

Earlier this year, the couple moved to Fergus Falls, Minn., deciding that the small city would be the perfect place to set up shop for their new business. There the two found the perfect combination of strong community, hard Midwest work ethic and the beauty of Minnesota’s outdoors. Add into the mix a love for the active lifestyle and healthy eating, and you have the ideals that underlie Superior Wholesome Oats Co.

“We are very fond of the hardy Minnesota spirit, the beautiful wilderness and the seasons here,” said Elisha. “Living in Minnesota and the Midwest is about family, simple, country living, the natural beauty and hard winters.”

Superior Wholesome Oats Co. products use all-natural and mostly organic ingredients, and the company offers several products already, including its Traditional Muesli, a Maple Nut and Spice Muesli, and their Northwoods Adventure Trail Mix.

“Muesli,” the Griffins explained, “is an oat-based cereal with fruit and nuts.”

“There are many variations of that,” said Elisha. “The recipe we created is unique – we wanted to taste everything in each bite and weren't fond of the seed-heavy mueslis. We developed our Maple Nut Muesli later for something a little extra sweet.”

Their newest recipe, a Wild Berry Muesli, is close at hand. “We are working on our Wild Berry Muesli,” said Elisha. “It's close, but not there yet. I'd expect the first bag to be ready in a week or two.”

Tim and Elisha have considerable experience with the food industry and nutrition science: before they met while working in the coffee industry in San Francisco, Tim had already made his own considerable mark on the Fargo-Moorhead coffee scene, having helped create the Red Raven Espresso Parlor in 2005. Elisha, who has been plant-based for over 10 years and a marathoner for eight, first became interested in nutrition for athletic performance and recovery purposes.

Both Tim and Elisha are also certified nutritional health coaches – and so it makes sense why Superior Wholesome Oats Co. is dedicated to helping people eat well and, hopefully, engage in healthier habits. The couple’s goal is to “create delicious breakfast options that are nutritious and heart healthy.”

“People have been eating oats for breakfast for centuries,” said Elisha. “We hope to adapt them to our busy modern lifestyle, make them new in some way and bring them back to life.”

And so why also concentrate on creating the next great trail mix?

“Trail mix is a great thing to have when you're out or between meals,” said Elisha. “We want to bring a new, mature trail mix with nature's candies like dried gojis, dried mulberries and raw cacao nibs, instead of artificial M&M's, to more people in the Midwest.”

Tim and Elisha’s love for adventure is central to the identity of their company and the nostalgic, outdoorsy aesthetic of its brand. With a staggering amount of the state belonging to lakes, forests, prairies and waterways, Minnesota has a rich outdoors culture, and the Griffins knew that Superior Wholesome Oats Co. would find a home amongst Minnesotans. Their products belong just as much on the kitchen table on a Monday morning as they do stuffed into a Duluth Pack on a northern Minnesota wilderness trek.

Superior Wholesome Oats products can be purchased on the company website, but they are also available at several vendors in Minnesota and the Fargo-Moorhead area: The Market, and Meadow Farms, in Fergus Falls; Good Earth Co-op in St. Cloud; Sydney’s Health Market in Moorhead; and Stumbeanos Coffee in Fargo.

The Griffins have seen a very enthusiastic response since they started distributing their products a few months ago, and they plan to keep going forward with Superior Wholesome Oats.

“Just about everyone can benefit from eating our muesli for breakfast,” said Elisha. “Muesli can replace sugary breakfast cereal, frozen waffles and Pop-Tarts, and greasy eggs and bacon. Breakfast is such a great place to start in forming habits that lead to better health for life.”

YOU SHOULD KNOW:

For more information, visit superioroatsco.com

Recently in:

By Alicia Underlee Nelsonalicia@hpr1.com Ten North Dakota communities will participate in the nationwide No Kings Day of Peaceful Action on October 18. The grassroots movement is a nonviolent protest against President Trump’s…

By Michael M. Millermichael.miller@ndsu.edu I would like to recognize some of the scholarly Germans from Russia from Canada and USA shared on the GRHC website. There are additional names not included here. If you have suggestions…

Friday, October 31, doors 8 p.m. show starts at 8:30 p.m.The Aquarium above Dempey’s, 226 N. Broadway, FargoThe annual Aquarium Halloween Cover Show is back and it is stacked. And this time there are a limited amount of presale…

By Sabrina Hornungsabrina@hpr1.com At the end of September, downtown Fargo said goodbye to another old friend; the Spirit Room closed its doors, marking the end of an era. The Spirit Room room has been a fixture downtown for the…

By Ed Raymondfargogadfly@gmail.comAnother public health crisis besides guns: lack of empathyThe Sisters of Charity have finally had enough of their Trumper boss, Roman Catholic Cardinal Timothy Dolan of New York. One of the most…

By Rick Gionrickgion@gmail.com Holiday wine shopping shouldn’t have to be complicated. But unfortunately it can cause unneeded anxiety due to an overabundance of choices. Don’t fret my friends, we once again have you covered…

By Rick Gion and Nichole Hensenrickgion@gmail.com The wait is finally over. Those who have visited Nichole’s Fine Pastry & Cafe lately know about the recent major additions and renovations that have taken place over the past…

By Sabrina Hornungsabrina@hpr1.com Dakotah Faye is a hip-hop artist from Minot, North Dakota, and he’s had a busy year. He’s released two albums. This summer he opened for Tech N9ne in Sturgis and will be opening for Bone…

By Greg Carlsongregcarlson1@gmail.comNoémie Merlant, working from a script she wrote with Pauline Munier and her “Portrait of a Lady on Fire” collaborator Celine Sciamma, directs herself in “The Balconettes” (the…

By Sabrina Hornungsabrina@hpr1.com Gallery 4 downtown recently celebrated its 50 year anniversary, making it one of the longest consecutively running galleries in the country. With different membership tiers, there are 17 primary…

Press release“Shakespeare with a sharpened edge.” To launch its 2025 – 2026 season, Theatre NDSU is thrilled to team up with Moorhead-based organization Theatre B to perform a co-production of Shakespeare’s “Romeo and…

By Annie Prafckeannieprafcke@gmail.com AUSTIN, Texas – As a Chinese-American, connecting to my culture through food is essential, and no dish brings me back to my mother’s kitchen quite like hotdish. Yes, you heard me right –…

By Sabrina Hornungsabrina@hpr1.comNew Jamestown Brewery Serves up Local FlavorThere’s something delicious brewing out here on the prairie and it just so happens to be the newest brewery west of the Red River and east of the…

By Ellie Liveranieli.liverani.ra@gmail.com When we are sick, all we want is a cure. You go to the doctor, they give you a pill, you take it for a bit, then you are cured. It happens. But unfortunately, it is not always the case. …

By Alicia Underlee NelsonProtests against President Trump’s policies and the cuts made by Elon Musk’s Department of Government Efficiency (DOGE) are planned across North Dakota and western Minnesota Friday, April 4 and…

By Vern Thompsonvern.thompson@rocketmail.comMoral accountability and the crisis of leadership  As a recovering person living one day at a time for the last 35 years, I have learned not to judge others because I have not walked in…